PEMASARAN MELALUI MEDIA SOSIAL PADA BISNIS KULINER

Social Media Marketing is described as a form of Internet marketing that utilizes social media tool whereby users produce and share content to help businesses enhance their brand experience expand customer reach. The purpose the activity business owners have provision knowledge about importance understanding strategies through media, in increasing sales facing increasingly tough competition. SMEs Partners who are venue for activities Philosopia Pastry culinary Jambi engaged field pastry under brand. Based on initial observations online with zoom meetings, partners do not understand marketing, medium partner's product communication consumers without large costs. method offered training/socialization basic types benefits marketing. results show acquired use products can introduce wider market.